mCaffeine

How mCaffeine leverage Youtube Shopping Campaign for new launch

Creators participated in the campaign, with each creator featuring a single product — mCaffeine Summer Breeze Perfume Body Lotion , through authentic, creator-led YouTube content to drive product discovery and purchase via Youtube shop.

3 MN+

Views

Creators

0.50

CPV

Content Pieces

The Challenge

Launch a new product across regional markets by reaching the right regional creators and their highly relevant audiences—while ensuring the campaign was not just about awareness, but also delivered measurable ROI and conversions.

Our Approach

We built a regional creator-led launch strategy focused on both reach and measurable performance.

Execution

Regional Creator Discovery: Identified relevant creators across key regional languages and markets based on audience relevance, niche and engagement.

Micro & Mid-Tier Creators: Prioritised creators with strong audience trust and higher content relevance rather than relying only on large influencers.

Localized Content: Created region-specific content tailored to local languages, audiences and cultural nuances.

Performance-Led Campaign: Used unique tracking links/codes to measure creator-level clicks, sales and ROI.

End-to-End Execution: Managed creator shortlisting, outreach, briefing, product coordination, content approvals and campaign execution.

Optimization: Monitored performance and focused further efforts on creators and content formats generating stronger engagement and conversions.

Campaign Details

Brand: mCaffeine
Industry: Beauty and Personal Care
Campaign Type: Influencer Marketing
Platforms: Youtube
Creators: 50
Content Pieces: 50
Campaign Duration: 30 Days