Asaya
Reaching India’s Regional Audiences: The Asaya Creator Campaign
Objective: Build brand awareness and generate authentic, product led content at scale. Creator Mix: Nano + Micro + Mid Markets: Pan-India / Regional Content: Reels & Shorts
12 MN+
Views
45
Content Pieces
45
Creators
4.25%
Engagement rate
0.33
CPV
The Challenge
The brand wanted to scale authentic creator-led content and reach the right target audience without relying only on traditional influencer campaigns.
Our Approach
We took an execution-first creator strategy, combining the right creators, scalable UGC production and regional audience reach.
Execution
- Creator Discovery: Identified relevant creators based on niche, audience, content style and engagement—not just follower count.
- Regional Reach: Leveraged creators across Hindi, Tamil, Telugu, Malayalam, Kannada, Bengali and other regional markets.
- Content at Scale: Built a structured creator pipeline to generate a consistent volume of authentic, brand-relevant UGC.
- Performance-Focused Content: Developed multiple content formats and hooks designed to work organically as well as for paid social campaigns.
- End-to-End Execution: Managed creator shortlisting, outreach, briefing, coordination, content collection, revisions and campaign delivery.
- Continuous Optimization: Analysed content performance and creator response to identify formats and creator profiles that could be scaled further.
Results
Creator first storytelling across multiple formats generated high volume, authentic product content at scale.
Campaign Details
- Brand
- Asaya
- Industry
- Beauty and personal Care
- Campaign Type
- Influencer Marketing
- Platforms
- Instagram and Youtube
- Creators
- 45
- Content Pieces
- 45
- Campaign Duration
- 30 Days